Lately

Marie Claire ‘Power Play’

CREATIVE DIRECTION
PROGRAMMING STRATEGY
PRODUCTION

Bringing Marie Claire from page to life for Power Play 2024, during Editor-in-Chief, Nikki Ogunnaike’s first year at the magazine was one of the most aligned briefs I’ve ever touched.

I’m grateful for the MC team’s desire and trust to prompt their guests to connect with intentionality. With the editorial theme, ‘The New Ambition’ - it was a joy to build a space where guests felt comfortable and motivated to authentically network during this 36-hour LA-based offsite.

I’m also proud of the partnership activations - that resulted in in-store record breaking sales and brand awareness. The event will now be franchised as part of Marie Claire’s broader experiential strategy.

Press: Event Marketer, Business of Fashion, Marie Claire

Images courtesy of MARIE CLAIRE