EXPERIENTIAL AND EVENT SPECIALIST
TALENT & IDEA DEVELOPMENT LEADER
PRINT NERD
I care deeply about the processes behind nurturing ideas and bringing people together
Alongside producing experiences - I designed a development platform that provides thoughtful tools and services to help individuals build a more nuanced and expansive personal blueprint for defining and achieving their goals.
Briefly
For over fifteen years, my mission to understand the complex depths of the impact that live experience design can have on people and spaces has filled me with invaluable learnings. From designing and executing memorable moments for some of the biggest brands and artists in the world, I have been grounded in many different perspectives on planning and execution.
Additionally, as a natural leader, collaborator and lifelong student, I’ve applied my design thinking to departmental, organizational and individual leadership development. Effectively impacting internal and external efforts across experiential marketing, creative, HR, luxury, and entertainment industries.
Previous clients, employers, and partners include BuzzFeed, WeWork, Marie Claire, Red Bull, Brooklyn Brewery, Brooklyn Hip-Hop Festival, Amazon Fire TV, and more.
For over fifteen years, my mission to understand the complex depths of the impact that live experience design can have on people and spaces has filled me with invaluable learnings. From designing and executing memorable moments for some of the biggest brands and artists in the world, I have been grounded in many different perspectives on planning and execution.
Additionally, as a natural leader, collaborator and lifelong student, I’ve applied my design thinking to departmental, organizational and individual leadership development. Effectively impacting internal and external efforts across experiential marketing, creative, HR, luxury, and entertainment industries.
Previous clients, employers, and partners include BuzzFeed, WeWork, Marie Claire, Red Bull, Brooklyn Brewery, Brooklyn Hip-Hop Festival, Amazon Fire TV, and more.
Lately
Marie Claire ‘Power Play’
CREATIVE DIRECTION
PROGRAMMING STRATEGY
PRODUCTION
PROGRAMMING STRATEGY
PRODUCTION
Bringing Marie Claire from page to life for Power Play 2024, during Editor-in-Chief, Nikki Ogunnaike’s first year at the magazine was one of the most aligned briefs I’ve ever touched.
I’m grateful for the MC team’s desire and trust to prompt their guests to connect with intentionality. With the editorial theme, ‘The New Ambition’ - it was a joy to build a space where guests felt comfortable and motivated to authentically network during this 36-hour LA-based offsite.
I’m also proud of the partnership activations - that resulted in in-store record breaking sales and brand awareness. The event will now be franchised as part of Marie Claire’s broader experiential strategy.
Press: Event Marketer, Business of Fashion, Marie Claire
The Tampa EDITION Launch
PROJECT MANAGEMENT
PRODUCTION SUPPORT
TALENT RELATIONS
PRODUCTION SUPPORT
TALENT RELATIONS
I had the absolute pleasure of joining Giant Step’s team to help see through the final phases of project management and production for the live programming that would bolster the launch of the Tampa EDITION.
My responsibilities ranged from facilitating communications and logistics for the weekend’s stellar musical lineup (Lenny Kravitz, Mark Ronson, Q-Tip, D-Nice, Tokyo Rose, Ruckus, DJ Mateo) to designing the spaces that helped establish the brand’s hotel aesthetic in an arena setting.
CORE COMPETENCIES
TATIANA SY